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Visit Wisconsin

Cheese, beer, lakes, and German culture in a state with a calm pace of life.

Wisconsin sits in the northern Midwest, bordering Canada through Lake Superior. The largest city is Milwaukee, on the shore of Lake Michigan, known for Harley-Davidson, its breweries, and German heritage. The capital is Madison, a university city home to the University of Wisconsin, with a young and progressive atmosphere.

The state is nicknamed America's Dairyland for its massive production of cheese and milk. German, Polish, and Scandinavian traditions shape the way people live, with famous breweries like Miller and Pabst and festivals featuring bratwurst sausage, sauerkraut, and polka dancing.

Wisconsin has thousands of lakes, forests in the north, and farming regions in the south. Winter is long and harsh, with heavy snow, but summer is pleasant and packed with festivals. People who enjoy fishing, boating, skiing, and living close to nature find the state appealing. The cost of living is reasonable, with rents and home prices far below the coasts.

Population
5,892,539
Average monthly salary
55,000 USD/mo
44.2685°, -89.6165°

Featured places

Top 10 places in Wisconsin

The places most sought-after by immigrants in this region.

Wisconsin demographics: majority white and of European descent, with diversity in Milwaukee

A generally homogeneous state, with Milwaukee as its most diverse point. Hmong, Latino, and indigenous communities are present minorities.

Most of Wisconsin's population has European roots, especially German, Polish, Irish, Norwegian, and Swedish. The German identity is especially strong in Milwaukee, once called the most German city in the U.S. The surnames Schmidt, Mueller, Johnson, and Olson are common throughout the state.

Milwaukee has a significant African American community with an important history in the civil rights movement. There is also a Latino community (mainly Mexican), a Hmong community (refugees from Laos, one of the largest Hmong communities in the U.S.), and a growing Asian presence. Madison has a more mixed profile, with international students and tech professionals.

In the northern part of the state and on tribal reservations, there is a presence of tribes like the Ojibwe (Chippewa), Menominee, Oneida, and Ho-Chunk, with their own cultural life and governments. Christianity is strong, with Lutherans, Catholics, and Methodists predominating. Community values and life centered on local festivals are a hallmark of the state.

5,892,539
Population
40 yrs
Median age
41/km²
Density
$72,500
Median income
per year
Urban population70.1%
Foreign-born5.1%
Languages spoken
  • English
  • Spanish (Latino communities)
  • Hmong (Milwaukee, Wausau, Green Bay)
  • German (in some traditional communities)
  • Indigenous languages (Ojibwe, Menominee, Ho-Chunk)
Main religions
  • Catholic (Irish, Polish, German)
  • Lutheran (German, Scandinavian)
  • Protestant Christian (Methodist, Baptist)
  • No religion
  • Traditional indigenous spirituality
  • +1 more

Cost of living in Wisconsin: reasonable, with Madison more expensive than the rest

Milwaukee, Green Bay, and smaller cities have very affordable prices. Madison has become more expensive because of the university and public sector.

The cost of living in Wisconsin is below the national average in most of the state. In Milwaukee, a one-bedroom apartment rents for between $1,000 and $1,500. In Green Bay, Appleton, Eau Claire, and Oshkosh, you can rent for $800 to $1,200. Madison is the priciest, with rents between $1,300 and $1,900.

Buying a home is feasible in almost every part of the state. Three-bedroom houses in good neighborhoods start at $250,000 in Milwaukee, and in smaller cities they can cost under $200,000. Madison has higher prices, especially near Lake Mendota and the university. Groceries, restaurants, and services are close to the national average, with cheese and dairy products being particularly good and affordable.

State income tax is moderate, and property tax is among the highest in the U.S., especially in wealthier counties. Families can live comfortably earning $60,000 to $80,000 in Milwaukee, and $75,000 to $90,000 in Madison.

92Cost index (US = 100)8% below US average
CategorySingleCoupleFamily (2 + 2)
iHousing$1,199$1,383$1,752
iFood$350$701$1,272
iTransport$461$784$1,014
iHealthcare$258$516$968
iChildcare$1,678
iOther$784$1,411$1,982
Monthly total$3,052$4,795$8,666

Source: U.S. BLS Consumer Expenditure Survey 2023 + BEA Regional Price Parities 2023 · Estimates in USD, monthly.

Housing in Wisconsin: homes with basements and yards are the standard

Suburban American style dominates. Milwaukee has traditional brick-house neighborhoods. Madison has more homes near lakes.

In Wisconsin, homes with basements are nearly universal. The basement serves both as a storm shelter and as extra living space. In Milwaukee, neighborhoods like Bay View, Wauwatosa, and Whitefish Bay are popular with families. Brookfield and Mequon, in the suburbs, have top schools and larger homes.

In Madison, living near Lake Mendota or Lake Monona is a dream for many, though expensive. Neighborhoods like Maple Bluff, Shorewood Hills, and Middleton are popular. Areas near the university (Madison's Isthmus) attract students and young professionals, with high rents due to demand.

Smaller cities like Appleton, Green Bay, Eau Claire, and Oshkosh have lower prices and a small-town feel. Houses with large yards and two-car garages are standard. For renting, the process is the standard American one, with landlords tending to be more flexible than in coastal metros.

Purchase price (m²)
  • Center$2,400/m²
  • Outside$1,600/m²
3.6×
Price-to-income
7.0%
Mortgage rate (20y)
Recommended neighborhoods
  • Wauwatosa and Whitefish Bay (Milwaukee, schools)
  • Bay View (Milwaukee, young vibe)
  • Brookfield and Mequon (Milwaukee metro)
  • Middleton (Madison metro)
  • Shorewood Hills (Madison)
  • +2 more

Job market in Wisconsin: manufacturing, dairy, healthcare, and insurance

Strong manufacturing (Harley-Davidson, Kohler, Mercury Marine). A massive dairy sector. Healthcare, insurance, and education round it out.

Wisconsin has one of the strongest industrial economies in the Midwest. Harley-Davidson, headquartered in Milwaukee, is a symbol of the state. Other major manufacturers include Kohler (plumbing fixtures and generators), Mercury Marine (boat engines), Briggs & Stratton (small engines), and Oshkosh Corporation (military vehicles and trucks).

Dairy is a historic pillar. The state has more dairy cows than many countries produce milk. Companies like Sargento Cheese, Foremost Farms, and thousands of family farms sustain the industry. Dairy research is also strong, led by the University of Wisconsin.

Insurance and finance have a prominent presence: Northwestern Mutual and American Family Insurance are among the largest. In Madison, the insurance sector, state government, and technology (Epic Systems, a health software giant) employ many people. Healthcare is a stable sector, with hospitals like Aurora Health (Milwaukee) and UW Health (Madison). Historic brewing (Miller, Pabst) and lake tourism round out the economy.

$55,000
Avg net salary
per month
$15,080
Minimum wage
per month
3.0%
Unemployment
65.0%
Labor force
Dominant sectors
  • Manufacturing (motorcycles, fixtures, engines)
  • Dairy and agriculture
  • Healthcare and hospitals
  • Insurance and finance
  • Higher education
  • +3 more
Major employers
  • Harley-Davidson (Milwaukee)
  • Kohler Co. (Kohler, plumbing and generators)
  • Mercury Marine (Fond du Lac)
  • Northwestern Mutual (Milwaukee, insurance)
  • Epic Systems (Verona, healthcare software)
  • +3 more

Education in Wisconsin: well-rated public schools, respected universities

Free public education throughout the state. University of Wisconsin-Madison is one of the best public universities in the U.S.

Children have access to free public school throughout the state. Wisconsin has traditionally ranked well in public education, with suburban districts like Whitefish Bay, Brookfield, and Middleton having schools among the best in the Midwest. Urban districts like Milwaukee Public Schools face more challenges.

The University of Wisconsin-Madison (UW) is the jewel of the state: one of the largest public universities in the U.S., with strengths in science, engineering, agriculture, medicine, and business. The UW system has 12 other campuses across the state (Milwaukee, Eau Claire, Green Bay, etc.), offering affordable options for residents.

Marquette University, in Milwaukee, is a Jesuit private school with a tradition in law and business. Carroll University (Waukesha), Lawrence University (Appleton), and Beloit College are other small, well-regarded private options. Public university tuition is reasonable for in-state residents; international students pay more, but the total cost is still below many states.

Literacy97.0%
Tertiary education32.0%
478
PISA score (avg)
$10,800
Private school
per year
Notable universities
  • University of Wisconsin-Madison (UW)
  • University of Wisconsin-Milwaukee (UWM)
  • Marquette University (Milwaukee, Jesuit)
  • Lawrence University (Appleton)
  • Beloit College
  • Carroll University (Waukesha)
  • Medical College of Wisconsin

Healthcare in Wisconsin: quality hospitals, health insurance is essential

No universal public coverage. BadgerCare covers low-income residents. Mayo Clinic serves part of western Wisconsin.

Wisconsin's healthcare system follows the U.S. standard: private by default. Those with formal employment receive insurance as a benefit, with the employer covering a good portion. Without a job, you purchase a plan on the federal Marketplace with income-based subsidies. Low-income families are eligible for BadgerCare (the local Medicaid program).

BadgerCare is considered one of the best-managed state programs. Children, pregnant women, and people with disabilities have broad access. Coverage includes many categories of documented immigrants. Undocumented immigrants have access limited to emergencies and pregnancy care.

The main hospital systems are UW Health (Madison), Aurora Health Care (Milwaukee), Froedtert (Milwaukee), and ThedaCare (Fox Valley). The famous Mayo Clinic, in Rochester (Minnesota), serves many patients from western Wisconsin. A doctor's visit without insurance costs $150 to $300; an ER visit can exceed $2,500.

Healthcare index70.0 / 100
  • Life expectancyyears at birth
    78.7yrs
  • Doctors per 1kpracticing physicians
    2.9
  • Health spendper capita, per year
    $10,600
  • Public systemoverall quality rating
    Good

Safety in Wisconsin: suburbs and small cities are safe, Milwaukee has some difficult neighborhoods

Milwaukee has high-crime areas. Madison is safer. Suburbs and small cities are among the safest in the U.S.

Wisconsin has a situation typical of the Midwest: small towns and suburbs rank among the safest in the country, while select urban areas have issues. Milwaukee faces serious challenges in its north and northwest neighborhoods, with high violence indices. Neighborhoods like Bay View, Wauwatosa, and Whitefish Bay are calm.

Madison is one of the safest mid-sized cities in the U.S., though it has occasional issues connected to the university. Green Bay, Appleton, Eau Claire, and Oshkosh appear on lists of safe American cities. Suburbs like Brookfield, Mequon, and Middleton have very low crime rates.

The most common crimes are theft and burglary. Car theft and gun violence are concentrated in specific Milwaukee neighborhoods. In rural areas, crime is very low, and many residents leave their doors unlocked. Before moving, it's worth researching neighborhoods on Niche.com.

4.6
Homicides per 100k
per year
Safety index
60.0
Crime index
40.0
Safer neighborhoods
  • Whitefish Bay and Wauwatosa (Milwaukee)
  • Brookfield and Mequon (Milwaukee metro)
  • Middleton (Madison metro)
  • Shorewood Hills (Madison)
  • Appleton and Neenah (Fox Valley)
  • Eau Claire (west)
  • Cedar Grove and Sheboygan (Lake Michigan)
Areas to avoid
  • Milwaukee North Side (Lindsay Heights)
  • Milwaukee Sherman Park
  • Racine downtown
  • Kenosha isolated neighborhoods

Transportation in Wisconsin: a car is required, with exceptions in Milwaukee and Madison

Milwaukee has a decent bus network. Madison has good bus and bike infrastructure. Airports MKE and MSN connect to the rest of the country.

As in most Midwestern states, a car is essential in Wisconsin. Milwaukee has a bus network operated by MCTS, with reasonable coverage within the city. Madison has the Madison Metro bus service that covers the urban area and the university well, plus great bike infrastructure, making Madison one of the most cycling-friendly cities in the U.S.

Outside the two large cities, public transit is limited. Roads like I-94 (crossing the state east to west through Milwaukee and Madison) and I-43 (Milwaukee to Green Bay) are the main routes. In winter, roads can become dangerous with snow and ice, and some northern routes temporarily close.

The main airports are MKE (Milwaukee Mitchell International) and MSN (Dane County Regional, in Madison). MKE has some international flights to the Caribbean and Mexico, but for Europe or Asia a connection through Chicago O'Hare is necessary. Other smaller airports include GRB (Green Bay), ATW (Appleton), and EAU (Eau Claire).

1
Metro lines
18
Metro stations
22 min
Avg commute
35
Walkability
Airports
  • MKE (Milwaukee Mitchell International)
  • MSN (Dane County Regional, Madison)
  • GRB (Green Bay Austin Straubel International)
  • ATW (Appleton International)
  • EAU (Eau Claire Regional)
  • International airport
  • Bike infrastructure

Wisconsin climate: long cold winters, short sunny summers

Harsh winters with lots of snow. Pleasant summers with festivals. Fall is the most beautiful season.

Wisconsin has a severe continental climate. Winter (November through March) is long, cold, and very snowy. Temperatures typically range from -15°C to 0°C, with nights dropping to -25°C or lower in January and February. Snowstorms close schools and roads. The Great Lakes (Michigan and Superior) influence the climate, producing lake-effect snow concentrated near the shores.

Summer (June through August) is short and pleasant, with temperatures between 22 and 28°C. Afternoons can reach 32°C with high humidity in July and August. It's the season for festivals (Summerfest in Milwaukee, ethnic festivals), backyard barbecues, and lake activities. Lightning storms are common in the afternoons.

Spring and fall are brief. Spring (April and May) arrives slowly, with occasional snow possible through May in some years. Fall (September and October) is considered the most beautiful season: red, orange, and yellow leaves paint the forests, and the weather turns crisp but pleasant. It's the best time to visit.

Sunny days / year188 days
Avg high (°F)
  • 31°J
  • 34°F
  • 44°M
  • 55°A
  • 67°M
  • 77°J
  • 82°J
  • 80°A
  • 74°S
  • 61°O
  • 48°N
  • 36°D
Avg low (°F)
  • 17°J
  • 20°F
  • 29°M
  • 38°A
  • 48°M
  • 58°J
  • 65°J
  • 64°A
  • 56°S
  • 45°O
  • 33°N
  • 23°D
Rainfall (")
  • 2"J
  • 2"F
  • 2"M
  • 4"A
  • 4"M
  • 4"J
  • 3"J
  • 4"A
  • 3"S
  • 3"O
  • 2"N
  • 2"D

Wisconsin culture: Packers, cheese, beer, festivals, and German heritage

Football (Green Bay Packers) is a religion. Cheese and beer are part of the identity. Ethnic festivals celebrate European heritage.

In Wisconsin, American football is practically a religion, with the Green Bay Packers as the beloved team. It's the only NFL team owned by its fans, with more than 360,000 shareholders. Lambeau Field, in Green Bay, is treated like a temple. Attending a game in winter means facing subzero temperatures, but the stands never empty.

Cheese pride is taken seriously. Packers fans wear Cheeseheads (hats shaped like slices of cheese). Wisconsin produces more cheese than any other state and holds annual quality competitions. Beer goes with it: Milwaukee was home to Miller and Pabst, and today has dozens of craft breweries.

Ethnic festivals celebrate German (German Fest), Polish (Polish Fest), Italian, Irish, and Mexican heritage. Summerfest, in Milwaukee, is one of the largest music festivals in the world. The Supper Club culture, traditional restaurants with a fixed menu (fish on Fridays, prime rib on Saturdays, brandy old-fashioneds), is part of the local way of life. Bratwurst, sauerkraut, fish fry, and tater tots appear in nearly every spread.

215
Major museums
Notable dishes
  • Bratwurst (grilled German sausage)
  • Cheese curds (fresh cheese bites, often fried)
  • Friday fish fry
  • Booyah (meat and vegetable stew)
  • Kringle (Danish pastry)
  • +2 more
Annual events
  • Summerfest (Milwaukee, June-July, music festival)
  • EAA AirVenture (Oshkosh, July, aviation)
  • Green Bay Packers games (NFL)
  • German Fest (Milwaukee, July)
  • State Fair (West Allis, August)
  • +2 more
UNESCO sites
  • Frank Lloyd Wright homes (Taliesin)

Wisconsin's key economic sectors

Manufacturing, dairy, healthcare, insurance, and technology (in Madison) lead the way. Brewing and tourism also carry weight.

Manufacturing is the strongest sector. Wisconsin produces motorcycles (Harley-Davidson), plumbing fixtures (Kohler), boat engines (Mercury Marine), small engines (Briggs & Stratton), and military vehicles (Oshkosh Corporation). The state's industrial belt maintains well-paying jobs for skilled workers.

Dairy is a historic pillar. Wisconsin has more than 7,000 dairy farms, thousands of processing companies, and the world's most advanced dairy research programs. The state's cheese, butter, and yogurt supply the U.S. and are exported worldwide. Agriculture is also strong in corn, soybeans, cranberries, and ginseng (Wisconsin is the largest American producer).

Insurance and finance carry weight, with Northwestern Mutual and American Family Insurance in Milwaukee. Madison has a growing tech hub, with Epic Systems (healthcare software) being a major employer. Healthcare, higher education, brewing, and lake tourism complete the state's economic picture.

  • GDPgross domestic product
    $410.0B
  • GDP per capitaoutput per resident
    $69,600
  • GDP growth (yr)economy expanding
    +1.7%
Top sectors
  • Manufacturing (motorcycles, fixtures, engines)
  • Dairy and agriculture
  • Healthcare and hospitals
  • Insurance and finance
  • Technology (Madison, Epic Systems)
  • +3 more

Immigrant communities in Wisconsin

Wisconsin has around 300,000 immigrants, with a strong Hmong presence in Milwaukee, Wausau, and Eau Claire and a Mexican community in Walker's Point, Milwaukee.

Wisconsin is home to about 300,000 people born outside the United States, close to 5% of the population. Milwaukee holds most of the Hispanic immigration, with Mexicans concentrated in Walker's Point and the south side, where markets, bakeries, and tortillerias mix with Catholic churches and community centers. Wisconsin has one of the largest Hmong communities in the United States, the legacy of refugee resettlement after the Vietnam War, with hubs in Milwaukee, Wausau, Eau Claire, Green Bay, Sheboygan, and La Crosse, and Hmong temples, markets, and festivals in each. Madison draws immigrants tied to the university, with a Chinese, Indian, and Korean presence. Burmese, Somali, Syrian, and Congolese refugees have been resettled in Milwaukee, Madison, and Wausau, and African communities are growing in the north of the state.

The Consulate-General of Mexico in Milwaukee serves all of Wisconsin. Voces de la Frontera, based in Milwaukee, is one of the most active organizations in the country defending immigrant workers and runs a statewide chapter. The Hmong American Friendship Association serves Hmong families in Milwaukee. Catholic Charities of Milwaukee coordinates refugee resettlement. Centro Hispano of Dane County serves Hispanic families in Madison. Community clinics offer services in Spanish, Hmong, Burmese, and Arabic in the main cities.

300,000
Foreign-born residents
estimated
Top countries of origin
  • Mexico
  • India
  • Laos
  • China
  • Myanmar
Main immigrant hubs
  • Milwaukee
  • Madison
  • Green Bay
  • Wausau
  • Eau Claire
Foreign consulates
  • Mexican Consulate General in Milwaukee
Community organizations
  • Voces de la Frontera
  • Hmong American Friendship Association
  • Catholic Charities of Milwaukee
  • Centro Hispano of Dane County

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