Using my company’s marketing materials as evidence in an EB-2 NIW petition?

In an EB-2 NIW petition, your company’s marketing materials can be included in the record as supporting evidence, but they rarely carry the case on their own. They help demonstrate your company’s market presence, the reach of your work, and the context in which you operate, serving as a complement rather than the backbone of the petition.

The weight of this type of evidence tends to be limited because it is material produced by the company itself for promotional purposes. Immigration officers generally give more weight to independent sources that confirm the relevance of your work without the bias of self-promotion.

• Use marketing materials to illustrate context, not as central evidence.
• Combine them with independent evidence: publications, expert letters, recognized press coverage, and adoption or impact data.
• Favor documents that inform and substantiate, avoiding pieces that read as purely promotional.

The strength of an EB-2 NIW petition lies in the overall package: the more the evidence supports itself and comes from verifiable sources, the more convincing the argument that your work has merit and national importance. It is worth assembling the record with the support of a specialist and reviewing updated guidance from USCIS before filing.

About the author

Victoria Harper

Editor-in-Chief

Meet the author

As a journalist and lead editor at Visto n’ Visa, Victoria helps ensure that immigration topics are covered in a clear, trustworthy, and easy-to-understand way. Her focus is on delivering useful, human, and relevant content for people exploring new paths abroad.