Do mentions in paid press releases count as ‘media coverage’ for the EB-1?

Generally, no. In the EB-1, the media coverage criterion typically refers to spontaneous coverage produced by independent outlets driven by their own editorial interest, such as news stories, interviews, or articles that were not commissioned by you.

A paid press release originates from a promotional or marketing effort. For that reason, it tends to be read as sponsored publicity rather than the impartial recognition the category looks for. Mentions obtained solely through this channel are unlikely to sustain the media coverage criterion on their own.

There is a gray area: if content that started as a release was genuinely picked up and featured by independent outlets, there may be an argument in your favor. But that is the exception, evaluated on a case-by-case basis, not the rule.

What tends to carry the most weight is coverage that demonstrates natural recognition in your field, for example:

• News stories and articles initiated by the outlet itself.
• Interviews in outlets with recognized credibility.
• Independent publications that cite your work.

If you are unsure about what to submit, check the updated requirements on the official source (USCIS) or have your materials reviewed by a specialist before filing.

About the author

Victoria Harper

Editor-in-Chief

Meet the author

As a journalist and lead editor at Visto n’ Visa, Victoria helps ensure that immigration topics are covered in a clear, trustworthy, and easy-to-understand way. Her focus is on delivering useful, human, and relevant content for people exploring new paths abroad.